Since I’ve started freelancing for a living, I’ve screwed myself over multiple times, mostly by undercharging clients.
It never fails. A new possible client asks for my rates, I panic, and then I proceed to sell myself short. I’m still learning, even as I get a firmer grip on market norms, which is why Laurie Lewis’s What To Charge: Pricing Strategies for Freelancers and Consultants is such a great resource to have on hand.
After the jump, my five favorite things about Ms. Lewis’s book: