Is Your Business Flailing? Your Rates Aren’t The Problem

I'm so awesome they're throwing money at me.

Is business so slow you’ve considered lowering your rates?

I’ve considered taking similar measures in the past but, chances are, your rates ain’t the problem.

(And pushing non-stop contests and discount coupons will only cheapen your business, and make you seem desperate, so why don’t you dial that down, too?)

When I first launched my coaching business, I struggled with setting my rates.  Why? I was afraid. Would coaching rates turn off those who were used to consulting rates? Would my target client have the money to hire me? And if they did have the money, would they want to pay professional rates for someone who was such a n00b? Would I pay that much for me?

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Why I Turned Up My Nose At The Kindle

A dramatic reenactment of my childhood...

Back in October and November, family members started fishing for Christmas gift ideas, despite the fact that I already had an Amazon Wish List that was four pages long.

“Are you still against getting an e-reader?” asked my sister-in-law, as she showed off her Kindle in its pretty pink case with the built-in book light. “What do you think about the Nook versus the Kindle?” asked my brother, later admitting that he was trying to get a feel for whether or not he should buy me one or the other.

I fiddled with my SIL’s Kindle, admitting that it was pretty neat… yet not for me. I told my brother about what I’d read on sites like Gizmodo and Engadget, and then declared my intention to avoid e-readers altogether. I tried to explain why I wanted to keep buying books, despite the fact that I was struggling with a lack of shelf space. I waved my hands around, trying to convey something indefinable, mentioning things like smell and wraparound bookshelves.

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Reason To Write: To Save My Life

Amy Gesenhues

For the latest entry in our Reason To Write series, I present Amy Gesenhues, a marketing director, wildly prolific blogger, columnist… and the newest addition to my LoveMom family! That’s right. Starting… now-ish… Amy will be reporting to me! Muah-ha-ha! I’m excited about this because I love Amy’s voice, and I feel as if she has so many fantastic stories to tell. That and she obviously gets the LoveMom ethos.

The following is not at all mom-related. Rather, it speaks to the reason that Amy writes in the first place: to save her life. I feel grateful that Amy was willing to share her incredibly personal story here. Without further ado…

From the day I could spell my last name (which was quite an accomplishment for a kindergartener—Gesenhues is a doozy), I was a writer.

I wrote poems about Holly Hobbie and pretended that I was Laura Ingalls Wilder.

I wrote diary entries about my heartbreak over Jeff Libs not loving me like I loved him. (Is there anything more crushing than unreturned grade school love? Oh right, high school breakups.)

I wrote short stories in college about bulimic 20-year-olds who suffered through tragedies of suicidal boyfriends and drug-addicted fathers.

And then, I got paid to write.

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Reason To Write: To Find My Voice

Lori Widmer: Writer and Editor Extraordinaire

In a continuation of Freelancedom’s Reason To Write series, I introduce to you veteran writer and editor Lori Widmer. I love her story because it reminds me of my own… the story of a young girl who barely spoke, yet found her voice in the writing of poetry. I’m sure many of you will be able to relate to it as well. Thanks, Lori, for sharing your story!

If you knew me, you’d be shocked to learn that I spent the first three decades of my life as a shy introvert who couldn’t seem to find a way into conversations. Until I was about 10, you probably wouldn’t remember a conversation with me at all. I wouldn’t talk. At home my parents wished to God I’d shut up, but once you got me in school, at a relative’s house, or even at the neighbor’s house next door, I would clam up. In school I wouldn’t talk above a whisper unless the teacher called on me because, in my pint-sized mind, I thought my voice sounded different, weird.  I was afraid of being heard.

Maybe that’s why I wrote when I was young. When we were 8 and 10 respectively, my sister and I had a “newspaper” we’d sell to the neighbors for five cents. The news consisted of battles we’d had with our brother, cats’ birthdays, and happenings in our little neighborhood (like someone getting a new bike).  We had a subscriber base of two — the next-door neighbor and my mother.

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I’m Hiring Bloggers For YourTango’s LoveMom Blog!

Most of you already know that I work part-time at YourTango, editing blog posts, putting together the daily newsletter, handling freelancer contracts and invoice, steering the company’s Twitter strategy, and acting as intern coordinator. (Yup! All that just three days a week!)

I also manage the site’s parenting blog: LoveMom. Not offering up your typical parenting advice, LoveMom instead presents personal narratives on how having children can affect our love relationships, and our sense of self.

At the moment, I have three regular bloggers. And I’m looking for more. If LoveMom sounds right up your writing alley — and if you think you could commit to writing one post a week — do e-mail me. I’d love to see some writing samples, and learn more about your parenting journey… your attempts to get preggers… your thoughts on moms in the news…

Want to familiarize yourself with LoveMom first? Here are some of my favorite posts (I’ve included many of my own because I am conceited):

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I Married My Perfect Business Partner

Michael is attempting to seduce me by rubbing his nipple. Obviously, it's not working. God we're a couple of weirdos.

That sexy photo to the left is about seven years old, and represents the beginning stages of my relationship with my now-husband.

Back then, people said that we were perfect for each other. They said we balanced each other out… pushed each other’s boundaries… calmed each other’s crazy. (Side note: When Michael finally asked my parents for permission to propose, they asked him: “Are you sure!?” Yeah. Thanks a lot, Mom and Dad.)

Some things (like that E.T. T-shirt and Michael’s seduction tactics) never change. Because we’re still balancing each other out beautifully, and in more ways than before. Not only does Michael expertly handle my meltdowns, but he’s also an asset to my business.

You heard me right. Without Michael, Freelancedom wouldn’t look this pretty. And neither would my professional site. And, come to think of it, I probably would have never even attempted hosting my own e-course. (This is why you marry a front end web developer, people.)

Actually, without Michael’s support, I might still be working in book publishing.

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Reason To Write: To Connect With Others

Diana Vilibert: confessional writer, really cool chica...

Way back when, at a time when I was actually managing a products blog over at Nerve, I hired Diana as a blogger. Of course, within the confines of the blog, one couldn’t really see what I loved about her writing: the artistry of her words… the bravery and blatant honesty behind them.

These days, Diana is a freelance writer with clips on Lemondrop, Shape.com, The Frisky, YourTango, CosmoGIRL!, and other publications. She also has a smokin’ hot sex column on Crave Online. She was the web editor for Marie Claire before going rogue.

She writes a lot of lifestyle content, sort of like I do. But what I really love are the snippets she shares on her Tumblr. Because — while all that other stuff no doubt pays her bills — it’s when she’s getting down and dirty and personal that her writing really shines.

So I’m thrilled to feature Diana in this week’s Reason To Write spot. The post below originally appeared on her personal blog.

Someone once asked me if negative feedback on my writing upsets me. I thought about it and said no, not usually. Of course, a few days later, I got a comment that upset me:

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Merry Christmas! My 12 Favorite Freelance Tools and Resources

My gift to you. Go ahead. Open it.

Just yesterday, Deb Ng wrote a fantastic post on the 10 Ways to Give Back to Your Favorite Bloggers for the Holidays. I loved it because I’ve always felt that generosity toward your fellow freelancers was key in achieving career success… and in experiencing the warm fuzzies. In fact, I’d advise all of you to show generosity to your fellow freelancers year-round, with feedback, advice, contacts, support, resources, and more.

In that spirit, I’d like to leave you guys a Christmas gift before shutting down my laptop for the holidays and gorging myself on Candy Cane Kisses and eggnog.

I eschewed fancy wrapping paper, as my cats tend to eat any curling ribbon I  leave languishing beneath the Christmas tree. (And then they puke it up later. Fun!) But even though my gift’s not super-fancy, I hope you’ll find it helpful.

Go ahead. From me to you, my 12 favorite freelance tools and resources. May they bring you career success, and/or make your day-to-day freelance life a bit more bearable.

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Reason To Write: To Break The Rules

Alyssa Martino: Steering clear of rebellion? Not for long!

It seems my Reason To Write series has struck a chord with many writers. Today, Alyssa Martino — a copywriter/editor by day and freelance superstar by night (and, I’m assuming, weekends), shares her own story of how writing gives her permission to break the rules. I love her story, because I often feel the same way: I’m a social anxiety-ridden wuss, but writing makes me brave! Without further ado…

If I were someone else, I’d start off this post by telling you about that time I was arrested for stealing a car. Leads are supposed to pull readers in, and I’d surely succeed with my daring tale of rebellion, crime, and excitement — the wind against my cheeks as I sped ahead of the five cop cars zeroing in from a fog-framed highway.

But the truth is, I’ve always lived my life rationally and responsibly. I rarely act without dissecting the relevant consequences and am infrequently careless (unless you count playing a few too many drinking games. It’s okay now, Mom; I’m 23). I’ve probably disobeyed my parents a total of three times and, even then, they were minuscule infractions, like sleeping over at a friend’s house or eating a second brownie. When they found out, Mom and Dad probably just laughed and said, “It’s okay, kiddo. That rule isn’t too important anyway.”

As parents, they’re likely thrilled by my lack of bad behavior… thrilled to have raised a poster child for compliance. But as a nonfiction writer, I worry about being boring. How will I avoid appearing flat and dull on the page?

But that’s a different story altogether. This isn’t a tale of how I write; it’s one of why I write.

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Do You Love Your Work More Than You Love… Love?

A typical evening in the Auteri household.

Shortly after getting married, I started seeing my husband a lot less.

No, he wasn’t having an affair.

I was.

With my work.

First, I started working nights at the New York Sun. I headed over there after finishing my day at Routledge, an academic book publisher where I was working full-time. Then, after securing additional hours at the New York Sun and getting onto my husband’s health insurance, I left Routledge, only to start an editorial internship at Nerve. I was exhausted, but I was also excited: I was finally pursuing the full-time freelance lifestyle I had wanted for so long, and I was hoping that the time I put in at Nerve would open even more doors for me.

My husband? Well… we barely saw each other. He was already gone by the time I woke up in the morning, and already asleep when I finally arrived home from NYC.

I was unhappy with the state of our relationship, but what could I do? It was my own damn fault. And within six months, I was able to match the salary I had previously been making in book publishing, and had also broken into a number of dream publications, including Nerve and Time Out New York.

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