A Holiday Recipe for Freelance Success

December 20, 2011 by 2 Comments

I've opted not to show you the flour- and batter-spattered countertops.

It’s five days until Christmas, and Holiday Brain has reached a fever pitch.

Yesterday, I baked two Nutella Swirl Pound Cakes while my Christmas mix played and the tree lights twinkled. It was so effing cozy and festively charming that my brain almost imploded. This morning, I baked a lemon pound cake and, tonight, I’ll be doing up five varieties of holiday cookies with my mom and brother.

I still have two more pound cakes to go.

I’ve also spent the past three weekends driving around with my husband and looking at holiday light displays whilst sipping eggnog lattes and mint hot chocolate. And doing up ridiculous holiday e-cards that heavily feature my cats being forced to wear holiday outfits. And planning holiday dinner parties and party parties.

Clearly, my mind is on one thing, and one thing only.*

Don’t worry. I won’t hold out on you. Here. Let me share one of my favorite holiday recipes: [Read more…]

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The Top 10 Bookmark-Worthy Blog Posts of 2011

December 16, 2011 by 5 Comments

At my last quasi-regular job (permalance editor at an online publication specializing in love- and relationship-related content), the end of the year was always marked by a mad scramble to throw together an assortment of “best of” and “top 10” lists. Top 10 Love Songs of 2010. Top 10 Love Trends of the Decade. Best WTF Love-Related Moments. Best Sex Scenes. You get the picture.

As commonplace and cliche as they’ve become, everyone loves a good list. Even me. Especially me. Because when I was drawing together my Top 10 Bookmark-Worthy Blog Posts of 2011, I quickly noticed that almost all of them were lists.

A list of lists. How meta.

But even if you’ve grown weary of listicles, I hope you’ll find this one useful. It contains blog posts — all published in 2011 — that I keep returning to… posts I found so useful I couldn’t help bookmarking them for future use. They were just that full of awesome resources and easily-executable tips.

Together, they comprise a handy-dandy resource manual for building a better, stronger business.

So assuming your entrepreneurial muscles could use some flexing… [Read more…]

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How To Fish For (Those Completely Deserved) Compliments

December 14, 2011 by 6 Comments

Still trying to build up your freelance biz? There’s (probably) no need to drop your life savings on a slick advertising campaign, or on glossy, high-priced direct mail marketing. Over the years, time and experience have shown that word-of-mouth marketing is best.

Sure, I’ve broken into new markets by cold querying and social media marketing. But word-of-mouth marketing is still how I connect with the majority of my coaching clients. It led to my inclusion in the Young Entrepreneur Council’s inaugural group of members. It’s the primary reason I was asked to be a panelist on that ASJA sex writing panel in the spring. And it’s led to numerous writing and editing projects over the years.

You may believe that word-of-mouth marketing is out of your hands (and to some extent, it is). But if you’re looking to build legitimacy for your business, you can still use those satisfied clients to your advantage in a more deliberate way.

I’m talking testimonials, people. And all you have to do is ask for them. [Read more…]

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Want To Build Your Business? Get Out of Your Comfort Zone

December 9, 2011 by 4 Comments

The other week, I wrote a post about how choosing the more difficult path can lead to both personal and career growth. After all, if you’re not challenged by the work you’re doing — if you’re not learning — how can you possibly move forward?

Oftentimes, that difficult path involves merely putting on pants, or ignoring the evil siren song of your DVR queue. But sometimes, the more difficult path involves doing something you’re bat-shit petrified of.

Eleanor Roosevelt once said that you should “do one thing every day that scares you.” As a self-hating wuss, this appeals to me.

And as I read Noelle Hancock’s memoir, My Year with Eleanor (in which she tries to do one scary thing a day, for a year), I can’t help but think that in order to go bigger and better in 2012, I need to be challenging my wuss-tastic self even more. [Read more…]

Filed Under: career path

How To Keep Up the Momentum During the Holidays

December 7, 2011 by Leave a Comment

I’ve been seeing it a lot lately. Fellow freelancers tweeting out that their calendars have opened up enough to allow for new business. I did it myself just last week.

Is it something in the air? Have our work cycles somehow become synced up? Are all of our regular clients just too damn busy stringing up twinkle lights and hanging stockings to bother with assigning out new work?

Part of it is the conclusion of another fiscal year. Large projects are ending. Annual budgets are drying up. Clients are holding back until 2012… fiddling with their editorial calendars… treading water until they feel safe spending money again.

Another part of it is Holiday Brain. Between all of those projects we just wrapped up, all of those pound cakes and soups we just made for Thanksgiving, and all of that holiday shopping we now have to do, we completely forgot about marketing ourselves. I mean, who has time to hustle when there are catnip candy canes and glittery tree ornaments to be bought!?

Unfortunately, considering how much money we tend to spend during the holiday season (buying a third ceramic Christmas tree was totally worth it), we need new income now more than ever.

So how can you make the holidays work for you? [Read more…]

Filed Under: marketing, productivity Tagged With: , , ,

Spill It: How Do You Handle Rejection as a Writer?

December 1, 2011 by 5 Comments

I learned early on that — when it came to freelance writing — it was important to bounce back quickly from rejection, keep up the momentum, and flip that pitch.

Because of that early lesson, I’ve never felt too much anxiety when pressing “send” on my query letters and, upon receiving rejections, I’ve typically only felt the barest twinge of disappointment before turning to the next publication on my pitch list. After all, rejection is a reality of the freelance writing life, and not everyone is going to fall all over themselves to publish my work. In fact, despite my being a total genius (obvs), I’m pretty sure at least some of my ideas have been pretty weak.

So my mental reaction when I received my first-ever rejections from my first-ever literary agent queries sort of caught me by surprise. [Read more…]

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Don’t Forget To Thank Your Writing Partner

November 24, 2011 by 1 Comment

Earlier this week, I sent query letters out to four literary agents. This was a big step for me. I’d been dreaming of becoming a published author since the age of 5 and, since then, I’d done absolutely nothing to make it happen. Now I have a book proposal — polished and ready to go — and four query letters out the door.

In fact, within 15 minutes, one of the agents responded to me, asking to see my full proposal. I thought I was going to pass out from excitement, but I pulled it together long enough to send him what I had. He responded almost immediately, saying he would try to get back to me either way by the end of the week.

This very well might mean I’m about to get the quickest rejection ever (well, okay… not ever) but, nevertheless, I’m ecstatic. I’m closer than I’ve ever been to making this happen.

And I never would have done it if I wasn’t being held accountable by my writing partner. [Read more…]

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How Choosing the More Difficult Path Leads to Awesomeness (and a Cuter Butt)

November 18, 2011 by 2 Comments

The other day, I was the only student to show up for lunchtime yoga. “You have three options,” my instructor told me. “A. We can do a restorative yoga class. B. I can kick your ass with a really intense class. C. We can blow this joint and go out for drinks.”

I stood there, waffling between all three. An hour of restorative yoga would pretty much be an easy-peasy, introspective afternoon nap. Going out for drinks would be fun. And I’d been wanting to pick my instructor’s brain about his experiences within the teacher training program.

In the end, though, I chose option B. I felt I needed it, especially after my rough day at the lab, trying unsuccessfully to get blood drawn so I could take the next step in trying to get pregnant. That and I’d been feeling a little fat. So we got down on our mats and we sweated it out. [Read more…]

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Selling Your First Book: A Checklist of Book Proposal Essentials

November 16, 2011 by Leave a Comment

I’ve been a woman on a mission lately. In between assigned blog posts and essays, coaching calls, and yoga classes, I’ve been slowly pulling together a book proposal with the aim of sending it out to a handful of agents by the end of November.

So why would I take time away from everything else in order to focus on another large project… one that may very well come to nothing?

1. I love adding new things to the mix.

2. After ghostwriting and collaborating on ebooks for other clients, I really want to have something of my own out there. Heck, I’ve dreamed of being an author since the age of 5.

Luckily, I’ve worked in book publishing before, where one of my responsibilities was weeding through book proposals and sending them around for review. So I know a thing or two about what goes into a proposal. I also picked up some additional tips from this nifty book I read, and from Susan Shapiro, who regularly runs book publishing panels.

But maybe you’ve never seen a book proposal before. Maybe your book is still just a germ of an idea in your head, and you’re completely clueless about where to start. For all the book publishing newbies out there, here’s the book proposal checklist I use with clients, and which I also used to put my own proposal together: [Read more…]

Filed Under: writing Tagged With: ,

Reason To Write: To Let It All Out

November 14, 2011 by 4 Comments

I walked across the parking lot to my car, the folder from the fertility center tucked under my arm, the scrip for blood work inside. I was giddy, because it was beautiful, sunny and 61 on a mid-November day. I was pleased with myself, because I was Getting Shit Done. Within five minutes, I was pulling into the lot behind the commercial building that housed the lab and, after another 10 minutes in the waiting room, I was ushered into the back and set up in a chair.

My confidence wavered as I watched the lab tech collect the vials she would need for my blood. 11 of them in all. In the past, most medical professionals had struggled when faced with the task of finding a good vein on me, and I’d often teetered on the edge of blacking out. With 11 vials to fill, it seemed inevitable that I would at some point begin losing consciousness. [Read more…]

Filed Under: reason to write
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