We’ve talked a lot about how to take the steps necessary to switch careers and/or start your own business, but it occurs to me that some of you may not have the clearest idea of exactly what type of business you’d like to start, or what product, skill, or expertise you’re interested in selling.
This is completely normal. Our imaginations seize on a vague idea or activity and, all of a sudden, our brains are running at breakneck speed, eager to follow a dream that is hazier than we realize. It’s no wonder that starting a business can feel so confusing and overwhelming.
After the jump, I outline the 3 questions you should ask yourself when attempting to solidify a distinct career path.
