The LinkedIn Lowdown: How To Pump Up Your Social Media Campaign

I'm quoted in here, yo.

I create content for online magazines. I blog here at Freelancedom. I spend way too much time on Twitter. I get all my news from whatever I happen to be subscribed to in Google Reader. I spend my days seated in front of this laptop and, when my phone rings, I get confused. Why didn’t they just text or email? I wonder. (God I’m a recluse.)

My husband, meanwhile, works full-time for SocialFlow, a social media startup that optimizes tweets. He has a web development business on the side. He’s always glued to his Droid, and he uses Foursquare even when we’re at the goddamn recycling center.

His best friend says we’re “so Web 2.0.”

Yet I avoid Facebook. I’m not as active on LinkedIn as I should be. And when Google+ launched, I wanted to flee the country (or at least my inbox). Am I missing marketing opportunities?

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Will An Editor Judge You If You Don’t Have An Online Platform?

Yes. She is quietly judging you.

 

As a writer, do you need to have a website or blog?

It’s a question I’m asked pretty regularly by coaching clients, blog readers, and other freelance writers.

My response? Well, I can’t speak for all editors out there but, during my time fielding intern and blogger applications, and freelance queries, I always did the same thing.

If a website, blog, or Twitter URL did not appear as part of the writer’s email signature, I immediately googled their name so as to find it myself.

And if I didn’t find it?

I immediately questioned the abilities of the writer.

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