Struggling to pinpoint a blog niche? Grappling with how to present yourself to editors or clients? Still looking to settle on one particular area of expertise, but unsure of where you really shine?
Even those of us who have clear obsessio-… — oops! I mean passions — (in my case, the publishing industry and… um… cats) can have a blind spot when it comes to our own strengths.
If you’re thinking of starting a blog, but don’t know what to write about… if you’re struggling with pitching yourself to others… if you want to build a business, but are having trouble figuring out what, exactly, that business should entail… it could help to ask yourself the following questions.
