The LinkedIn Lowdown: How To Pump Up Your Social Media Campaign

September 7, 2011 by 2 Comments

I'm quoted in here, yo.

I create content for online magazines. I blog here at Freelancedom. I spend way too much time on Twitter. I get all my news from whatever I happen to be subscribed to in Google Reader. I spend my days seated in front of this laptop and, when my phone rings, I get confused. Why didn’t they just text or email? I wonder. (God I’m a recluse.)

My husband, meanwhile, works full-time for SocialFlow, a social media startup that optimizes tweets. He has a web development business on the side. He’s always glued to his Droid, and he uses Foursquare even when we’re at the goddamn recycling center.

His best friend says we’re “so Web 2.0.”

Yet I avoid Facebook. I’m not as active on LinkedIn as I should be. And when Google+ launched, I wanted to flee the country (or at least my inbox). Am I missing marketing opportunities?

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Filed Under: book review, marketing Tagged With: , , , , , ,

12 Ways To Market An Ebook

April 15, 2010 by 12 Comments

You guys. I’m feeling a little verklempt right now, for a number of reasons. 1. This is the first guest post I’ve ever run on my blog. 2. It’s written by Susan Johnston (of The Urban Muse), one of my very first readers here at Freelancedom, and a constant source of inspiration, resources, and damn good advice. And 3. She wrote it as part of a marketing campaign for her forthcoming ebook — The Urban Muse Guide to Online Writing Markets — which I’m excited as hell to finally be able to purchase this coming Monday.

Okay. I’ll shut up now. Soak in the brilliance:

*****

The good news about self-publishing an ebook is that you have almost complete control over the content and distribution methods. The bad news? You’ll need to market the #*%$ out of it if you want to turn a profit. My ebook launches this coming Monday. Hopefully, my initial marketing push will pay off. For everyone else working on their own ebooks, here’s a glimpse at my marketing plan. Not all of these ideas will make sense for all ebook authors and, in fact, I chose to skip a few of them for the sake of my sanity. But this list should give you plenty of ideas for reaching potential readers.

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Filed Under: marketing Tagged With: , , , ,